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Skull jewelry is a hot item on runways and in Hollywood as it juxtaposes a daring and morbid symbol with diamonds and platinum. Skull and crossbone pirate jewelry has recently become incredibly popular in the celebrity world. Celebrities like Angelina Jolie, Hilary Duff and Mischa Barton love the gothic look of skull jewelry.
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Who would've guessed that skulls, of all things, would be in fashion.
According to management remarks in the latest quarterly earnings conference call, this is exactly what the jewelry and accessories market is witnessing. Those hoping for a revival in Goth attire (was it ever alive?), will be disappointed -- the skulls being worn are the "cutesy" variety like those found in Pirates of the Caribbean.
Some Speedo swimsuits have an unexpected decoration: skulls.
For that matter, Speedo puts skulls on some of its shorts, flip flops and goggles.
Were leaving no skull unturned, said Sheree Waterson, president of Los Angeles-based Speedo North America. Its reached the mainstream and now its like the new black.
Once largely limited to clothes worn by angry Goth or heavy metal teens, the skull motif is now showing up on business suits, wallets, jewelry, pearl necklaces and even baby blankets.
It was considered very dark and dangerous, said Roseanne Morrison, fashion director at the Doneger Group, and now its not. She recently saw skulls at Paris fashion shows, and in the citys hot boutiques. Its lost its edge, which is maybe why it has such mass appeal.
Eddie Bledsoe, a professor of fashion history, was ordering scrambled eggs and bacon at a Calabasas coffee shop one weekend last month when he noticed that his waitress was wearing a pink headband with a rhinestone skull topped off with a crown.
I asked her where she got it, said Bledsoe, and she said she didnt know, that it was her daughters.
Its as if the skull fashion craze, which hit a peak two years ago, is refusing to accept what it symbolizes death. Instead of fading away as most fads, skulls have been picked up by even more mainline companies in Los Angeles.
In fact, skulls have become standard for high-end denim companies in Los Angeles. Culver City-based Rock & Republic has used skulls in many of its designs. J & Co. has been using rhinestone skulls on the back pockets of its best-selling jeans for about a year.
Jewelry designer Jessica Elliot, whose work is sold at boutiques nationwide, began using skulls eight months ago, in response to customer requests.
They got a great response because they were different, she said, adding that she began tweaking the motif for modern fashions. Theyre cute and edgy, but not scary looking. Mine are kind of happy-looking skulls.
Fred Naggar, who founded L.A.-based fashion line Glamour Campaign in late 2006, is now known for his $600 Swarovski crystal skull blazers sold at Kitson and other hot boutiques.
The skull is like the new happy face, he said.
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